An ecommerce platform for B2B and B2C merchants across all
industries.

What is Shopware?

Shopware is a leading open-source ecommerce platform that empowers merchants,
including those in high-risk industries, to build unique, scalable online stores. Trusted
by over 52,000+ clients globally, Shopware provides flexible and comprehensive
solutions tailored for mid-market businesses. With robust features like Digital Sales
Rooms and automated workflows, Shopware enables merchants to streamline
complex B2B operations and deepen customer relationships, unlocking growth
potential and delivering exceptional, personalized buying experiences.

Shopware is designed specifically to meet the intricate demands of B2B mid-market
merchants, including those in high-risk industries. Our open-source platform provides
scalable and flexible tools that cater to the unique complexities of B2B commerce,
offering unparalleled personalization and efficiency. With Shopware, businesses can unlock their growth potential through automation, deep customer relationships, and
seamless global expansion.

Shopware Features We Love

Digital Sales Rooms

Shopware’s Digital Sales Rooms create custom, interactive shopping spaces that enhance customer engagement and streamline sales. This feature allows businesses to showcase products, connect with customers through live chat or video, and offer personalized recommendations. Companies using Digital Sales Rooms report significantly improved conversion rates, faster sales cycles, reduced travel costs, and fewer returns.

Advanced B2B Suite

Shopware’s Advanced B2B Suite meets the complex demands of B2B businesses with tools for managing customer-specific pricing, bulk orders, and detailed approval workflows. Seamlessly integrating with existing systems, it enhances operational efficiency and delivers a tailored shopping experience. Key features like flexible access controls, quick order forms, and powerful analytics empower businesses to streamline processes and boost customer satisfaction.

Rule and Flow Builder

Shopware’s Rule Builder and Flow Builder are robust tools for automating ecommerce operations. Rule Builder lets businesses create custom promotions, pricing, and customer segmentation rules without coding, while Flow Builder automates workflows triggered by specific events. Together, they streamline tasks like order processing, customer notifications, and inventory management, boosting efficiency across operations.

AI Copilot

Shopware’s AI Copilot leverages artificial intelligence to streamline ecommerce management by automating tasks like product categorization, personalized customer interactions, and dynamic pricing. With over 20% of resources dedicated to AI development, this tool provides actionable insights that enhance decision-making and operational efficiency. Businesses using AI Copilot report significant savings in operating costs and optimizations across multiple areas, driving growth and boosting customer satisfaction.