Lone Wolf Arms x Ballistic Agency.
a Conversion Rate Optimization success story
The Project.
How Lone Wolf Arms captured a market with Ballistic Agency.
Embracing eCommerce.
Since 1998, Lone Wolf Distributors has been a pioneer in manufacturing aftermarket accessories. Lone Wolf embraced eCommerce early on with their Hydra Back Office platform, which led to real-time inventory and same-day shipping features. As time passed, competitors sprang up and began to challenge their leadership in the marketplace, taking valuable market share. Their website visitors became more critical than ever, so they hired Ballistic Agency to assist with Conversion Rate Optimization.
The result was a conversion rate improvement of 17% on desktop and 21% on mobile within the first 90 days. After a year, the recovery was even more dramatic.
