There are a lot of challenges facing a startup eCommerce business. Every difficulty you go through as entrepreneurs is pointless if your potential customers don’t know you exist. The biggest problem for eCommerce startups is awareness. You might be asking, “How can...
It’s never been easier to build an eCommerce website for yourself. Going with a simple, template-based approach works well for many small companies and startups. BigCommerce is an excellent choice for beginners for this very reason. However, if you’re looking for...
Today we’re looking at how to optimize images in your email campaigns to keep your emails visually appealing to your subscribers. Image Types If we are going to talk about image optimization in your emails, let’s lay the groundwork. The three formats you are going to...
You need a new website but for good reason, you can’t part with your existing eCommerce platform yet. Maybe because it’s part of your accounting or ERP system. Perhaps it’s not in the budget for the foreseeable future. Or maybe you’re just not sure making a change...
Everyone has a dream, but few people have a goal. What’s the difference? Using the IMI Outcome Intentions process, you can learn how to turn your eCommerce dreams into reality to experience the level of success you desire. If you’re like many of the eCommerce...
If your business is experiencing an unexpected increase in order volume because of the COVID-19 pandemic, you’re probably struggling to keep up with demand. Industries experiencing a coronavirus boom include fitness equipment, firearms and ammunition, home and garden,...
Email Marketing is one of your most powerful tools as a marketer. But email is nothing without people to send your emails to. I know growing your email list can be a daunting task, but if done correctly, it can add significant value to your eCommerce site. Let’s break...
Since 2008, Ballistic Agency has built, maintained, optimized, and consulted on eCommerce websites of all shapes and sizes. We've seen a lot of problems over the years and made our fair share of mistakes. Here are some errors we've made and how we now strive to live...
If your business is experiencing an unexpected increase in order volume because of the COVID-19 pandemic, you're probably struggling to keep up with demand. Industries experiencing a coronavirus boom include fitness equipment, firearms and ammunition, home and garden,...