Everyone loves to talk about their revenue, but most businesses need to increase their profit. Profit is what helps you be better at what you’re doing and is the reward for all of your hard work and risk you’ve taken. When you become more profitable, it’s easier to justify taking chances with your website, marketing, […]

If you manage an eCommerce store for a growing company, you might need an agency to help your site grow along with you. Most people like you also run an essential part of the business, and your eCommerce sales lag behind other parts of the company and your expectations. Your website’s demands outpace your ability […]

Before you can understand the definition of Conversion Rate Optimization, we need to define the word conversion. A conversion is the completion of a goal you’ve chosen for your website visitors. For many eCommerce website owners, a conversion is when a shopper makes a purchase. A conversion could also be subscribing to an email newsletter, downloading a case study, […]

So, you want to rank higher on Google… Where do you begin? Optimizing your website to rank higher on SERPs (Search Engine Results Pages) can seem like an impossible task, and it is, IF you try to tackle it all at once. The key to improving your search engine ranking is to START NOW and be patient. You will not see results overnight, and if you don’t start now, you won’t see results anytime soon.

Your customers are looking for what you’re selling, but they never make it to your website. Search engine optimization is what you do to get your website in front of more shoppers. When you invest in SEO, you’re tapping into the vast amounts of organic traffic on Google. However, you’re only able to do this when […]

Everyone wants to grow their business. Many agencies and consultants will sell you on a lot of really technical ideas, content marketing, funnels for every imaginable customer, and expensive software. We’ve found that simplicity and consistency are better when it comes to growing your profits. This approach helped us double a client’s sales in 2015 […]

After working on countless websites since 2008, we’ve seen that, often, the client is completely unaware that they have issues with their website other than “it’s not selling enough.” Most of the problems we find are small, but some are severe and hinder the client’s ability to accomplish their goals in any meaningful way. Of […]

Struggling companies tell us they’ve lost touch with what their customers want. They tell us how several years ago, things used to be great, but sales dropped off as time progressed, the phones quit ringing, and revenue began to plummet. Somewhere along the way, this once great company disconnected with their customers’ needs, and they […]

Need help optimizing your eCommerce? Contact us here at Ballistic Agency. 1. KISSKeep It Simple Stupid, or maybe it is better said Keep It Stupid Simple in this case. When you are designing an eCommerce website you have to keep the main goal in mind, leading people to the checkout page! This means you are […]

Imagine you have flown to a new city and check-in at a hotel. You’re quite hungry after a day of travel, and you ask the concierge to recommend the best place to eat dinner. Her reply is, “What kind of food do you want?” You want great spaghetti this particular night, so you say, “I’d […]