It’s never been easier to build an eCommerce website for yourself. Going with a simple, template-based approach works well for many small companies and startups. BigCommerce is an excellent choice for beginners for this very reason.  However, if you’re looking for something a little more custom, need integration with an existing system like Quickbooks, SAP, […]

Today we’re looking at how to optimize images in your email campaigns to keep your emails visually appealing to your subscribers. Image Types If we are going to talk about image optimization in your emails, let’s lay the groundwork. The three formats you are going to be using are PNGs, GIFs, and JPEGs. Each of these […]

There are a lot of challenges facing a startup eCommerce business. Every difficulty you go through as entrepreneurs is pointless if your potential customers don’t know you exist. The biggest problem for eCommerce startups is awareness. You might be asking, “How can a nobody become a somebody? How can I become a household name?” Fear not, there are ways to […]

Everyone has a dream, but few people have a goal. What’s the difference? Using the IMI Outcome Intentions process, you can learn how to turn your eCommerce dreams into reality to experience the level of success you desire. If you’re like many of the eCommerce entrepreneurs we’ve met, you probably have big dreams for your […]

If you’re a small to medium-size eCommerce business, and you’re struggling to compete with the leaders in your industry, we have a few strategies for you to try so that you can make your mark in the marketplace.  Product knowledge. There’s no worse purchasing experience than trying to buy something from someone that doesn’t know anything […]

You need a new website but for good reason, you can’t part with your existing eCommerce platform yet. Maybe because it’s part of your accounting or ERP system. Perhaps it’s not in the budget for the foreseeable future. Or maybe you’re just not sure making a change would be worth all of the hassle and […]

Since 2008, Ballistic Agency has built, maintained, optimized, and consulted on eCommerce websites of all shapes and sizes. We’ve seen a lot of problems over the years and made our fair share of mistakes. Here are some errors we’ve made and how we now strive to live up to our core value of Systematic Excellence. […]

If your business is experiencing an unexpected increase in order volume because of the COVID-19 pandemic, you’re probably struggling to keep up with demand. Industries experiencing a coronavirus boom include fitness equipment, firearms and ammunition, home and garden, outdoor, boating, camping gear, food and water items, and many more.  Retailers regularly ask us what to […]

Email Marketing is one of your most powerful tools as a marketer. But email is nothing without people to send your emails to. I know growing your email list can be a daunting task, but if done correctly, it can add significant value to your eCommerce site. Let’s break down how growing your subscriber list […]

Everyone loves to talk about their revenue, but most businesses need to increase their profit. Profit is what helps you be better at what you’re doing and is the reward for all of your hard work and risk you’ve taken. When you become more profitable, it’s easier to justify taking chances with your website, marketing, […]