How To Optimize Graphics For Emails

How To Optimize Graphics For Emails

Today we’re looking at how to optimize images in your email campaigns to keep your emails visually appealing to your subscribers. Image Types If we are going to talk about image optimization in your emails, let’s lay the groundwork. The three formats you are going to...
Email Marketing: List Growth

Email Marketing: List Growth

Email Marketing is one of your most powerful tools as a marketer. But email is nothing without people to send your emails to. I know growing your email list can be a daunting task, but if done correctly, it can add significant value to your eCommerce site. Let’s break...
The Effectiveness of Email Marketing

The Effectiveness of Email Marketing

With the rise of social media, it was a widespread belief that email marketing had seen its peak, and was going to become obsolete in the face of robust social media campaigns. What actually happened is much different. Email Marketing had to adapt. It had to become...
Getting Started with Email Marketing

Getting Started with Email Marketing

With the potential for 4,440% ROI, Email marketing is a must-have asset to your eCommerce strategy. It’s as easy as uploading a pretty picture and hitting send….Just Kidding. While it’s not THAT easy, there are some ways you can easily get jumpstarted on your email...
A/B Testing Your Email Marketing

A/B Testing Your Email Marketing

Improving your email marketing has to do with improving your open rates and your click-through rates, both of which will enhance revenue. Think about it, moving your click-through rates even from 2.7% to 3% for an audience of 100,000 strong means 300 more customers...