1. KISSKeep It Simple Stupid, or maybe it is better said Keep It Stupid Simple in this case. When you are designing an eCommerce website you have to keep the main goal in mind, leading people to the checkout page! This means you are looking at concise information, not being afraid of a little negative […]

Everyone wants to grow their business. Many agencies and consultants will sell you on a lot of really technical ideas, content marketing, funnels for every imaginable customer, and expensive software. We’ve found that simplicity and consistency are better when it comes to growing your profits. This approach helped us double a client’s sales in 2015 […]

If you manage an eCommerce store for a growing company, you might need an agency to help your site grow along with you. Most people like you also run an essential part of the business, and your eCommerce sales lag behind other parts of the company and your expectations. Your website’s demands outpace your ability […]

Imagine you have flown to a new city and check-in at a hotel. You’re quite hungry after a day of travel, and you ask the concierge to recommend the best place to eat dinner. Her reply is, “What kind of food do you want?” You want great spaghetti this particular night, so you say, “I’d […]

Struggling companies tell us they’ve lost touch with what their customers want. They tell us how several years ago, things used to be great, but sales dropped off as time progressed, the phones quit ringing, and revenue began to plummet. Somewhere along the way, this once great company disconnected with their customers’ needs, and they […]

You can do many things right with your eCommerce store regarding pricing, benefits, product specifications, and shipping charges. You can have great photos and videos too, but still, some people won’t purchase. What could be the piece that’s missing? If you’ve done everything else right, there’s one thing left that makes people leave your eCommerce […]

After working on countless websites since 2008, we’ve seen that, often, the client is completely unaware that they have issues with their website other than “it’s not selling enough.” Most of the problems we find are small, but some are severe and hinder the client’s ability to accomplish their goals in any meaningful way. Of […]

With the potential for 1440% ROI, Email marketing is a must-have asset to your eCommerce strategy. It’s as easy as uploading a pretty picture and hitting send….Just Kidding. While it’s not THAT easy, there are some ways you can easily get jumpstarted on your email marketing with these best practices. 1. What Platform Should You […]

Most small and medium manufacturers are run by great people that have developed a unique product through years of hard work, research, and development. However, we find common issues when working with new clients in the manufacturing space that keep them from capitalizing on their hard work. When initially embracing eCommerce, many manufacturers don’t know […]

We’ve worked with many great brands over the years since we started Ballistic Agency in 2008. We see millions of shoppers on our client websites, and we work diligently to get them to be more engaged with our clients. We look at data, formulate a hypothesis, test our idea, measure the results, and make decisions. […]