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Position your brand for success

Position your brand for success

Imagine you have flown to a new city and check-in at a hotel. You’re quite hungry after a day of travel, and you ask the concierge to recommend the best place to eat dinner. Her reply is, “What kind of food do you want?” You want great spaghetti this particular night,...

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What is Optimized eCommerce?

What is Optimized eCommerce?

We’ve worked with many great brands over the years since we started Ballistic Agency in 2008. We see millions of shoppers on our client websites, and we work diligently to get them to be more engaged with our clients. We look at data, formulate a hypothesis, test our...

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The Effectiveness of Email Marketing

The Effectiveness of Email Marketing

With the rise of social media, it was a widespread belief that email marketing had seen its peak, and was going to become obsolete in the face of robust social media campaigns. What actually happened is much different. Email Marketing had to adapt. It had to become...

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Getting Started with Email Marketing

Getting Started with Email Marketing

With the potential for 4,440% ROI, Email marketing is a must-have asset to your eCommerce strategy. It’s as easy as uploading a pretty picture and hitting send….Just Kidding. While it’s not THAT easy, there are some ways you can easily get jumpstarted on your email...

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A/B Testing Your Email Marketing

A/B Testing Your Email Marketing

Improving your email marketing has to do with improving your open rates and your click-through rates, both of which will enhance revenue. Think about it, moving your click-through rates even from 2.7% to 3% for an audience of 100,000 strong means 300 more customers...

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Planning Your Holiday Email Marketing

Planning Your Holiday Email Marketing

Fall has finally arrived! Maybe for you, that means finally feeling a cool crisp in the air, or leaves beginning to change. If you’re an email marketer, it brings to mind one thing; the holidays are right around the corner! Today we are looking at getting your email...

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When You Can’t Be Social

When You Can’t Be Social

You probably struggle to find value in social media if you’re in an industry that isn’t allowed to advertise on Facebook, Instagram, and other platforms. Most censored or de-platformed small and mid-market brands have all but given up on social media advertising, and...

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Remove the Risk and Reap the Rewards

Remove the Risk and Reap the Rewards

You can do many things right with your eCommerce store regarding pricing, benefits, product specifications, and shipping charges. You can have great photos and videos too, but still, some people won’t purchase. What could be the piece that’s missing? If you’ve done...

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Problems We Find and How to Fix Manufacturer Websites

Problems We Find and How to Fix Manufacturer Websites

Most small and medium manufacturers are run by great people that have developed a unique product through years of hard work, research, and development. However, we find common issues when working with new clients in the manufacturing space that keep them from...

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Something New.
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