What is Search Engine Optimization?

What is SEO?

Your customers are looking for what you’re selling, but they never make it to your website. Search engine optimization is what you do to get your website in front of more shoppers. When you invest in SEO, you’re tapping into the vast amounts of organic traffic on Google. However, you’re only able to do this when you design your website according to Google’s specifications and best practices. Most websites underperform on search engines because of suboptimal website practices, not just a lack of keywords. To get the most from SEO, you need a keen eye to find your website’s deficiencies and fix them. Investing in SEO helps you become a leading brand rather than struggling to get noticed.

Page 1 receives 95% of all search traffic.

Result 1 receives ~33% of all clicks
Result 2 receives ~17% of all clicks
Result 3 receives -11% of all clicks

Result 7 receives ~3.5% of all clicks

On Google Search
Page 1 Receives - 95% Of all Traffic
Result 1 receives - 33% Of all Clicks
Result 2 receives - 17% Of all Clicks
Result 3 receives - 11% Of all Clicks

With a highly trafficked search query of 100k monthly searches, the difference between page 1 and page 2 can mean thousands of clicks each month.

To simplify:
If your site has a conversion rate of 2%, and an average order value of $100. The difference between Result 2 and Result 3 is $12,000/month.

Start your SEO with a complete website analysis. Find the broken code, problem pages, and website errors, determine the schema you need, identify where your copy and metadata is insufficient. Then take the time to do a competitor analysis. Identify who is ranking higher than you. Why is their website outperforming yours? What would it be worth to solve these problems? Next, do your keyword research. Determine what people are searching for. Find out which keywords will give you the best results in the shortest amount of time. Look at the search terms you need to pursue to get a competitive advantage. 

Contact Us today to get your free SEO analysis.

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